Our society has become increasingly loud as the decades go on. Thanks to smartphones and social media it is now impossible to avoid the onslaught of marketing. Which you think would be a huge boon for businesses. But this often isn’t the case. With the world being constantly flooded with marketing, how can you cut through the noise and increase your businesses’ exposure?

We have put together these six easy steps guaranteed to help you boost your business’s exposure. We will be looking at how to refine your marketing strategy and branding. As well as how to better engage with potential customers.

Perfect Your Brand

The ultimate test of a brand is how recognizable it is. Think of companies like McDonalds or Disney. Their logos don’t need any slogans attached to them. The golden M or the Mickey Mouse symbol are both instantly associated with their parent company. And that is what you want from your brand marketing.

Granted, you will need to build up the exposure over time. But you want a logo that is minimalist and stylish. It needs to catch the eye without being overbearing. Try to avoid clashing colors or lots of overlapping shapes.

Utilize Social Media

Once you have your brand perfected you will want to start working on your social media accounts. To maximize exposure you will want an account on every major platform. Facebook, TikTok, and most importantly, Instagram.

You will need to maintain a consistent upload schedule and take the time to respond to messages on your social media platform. We also recommend buying extra Instagram followers and likes in the early stages of your company’s development. Buying extra Instagram likes will boost your profile and bring in a lot more followers. This will, in turn, increase your exposure on the platform.

Physical Marketing

Sometimes the old methods are best. While the digital marketing landscape is so cluttered, there is always only limited physical space for advertisements. Billboards and posters are extremely effective as they dominate the space they are in and pull the eye towards them. And, unlike with a social media post, someone viewing a billboard can’t just scroll it away.

You will also want to create leaflets and business cards. Especially if your company is offering a physical service. You should place these in public locations such as libraries or information offices.

Trade Shows

Trade shows are one of the best ways of boosting your exposure with potential clients and with other businesses. A trade show is a convention filled with different companies offering a closer look at their products or services. It is the ultimate networking opportunity and a great way to connect with potential clients on a more personal level.

Trade shows are also a great place to show off any new products or services your company offers. Customers love to see new innovations. And will be dazzled by being some of the first people to ever see your latest product.

Word Of Mouth

One of the most tried and tested methods of building up exposure. People are more likely to listen to recommendations from their friends than anyone else. Which is why you want to get as many people talking about your business as possible.

This could be through exceptional customer service. A lot of companies never check in with a customer after they have provided a service. A follow up enquiry about the service you provided is a surefire way to keep your business in their mind. And if you’re in their mind, chances are they will talk about you to others.

SEO

Search engine optimization is one of the most powerful tools for any company looking to increase their online exposure. The idea is simple, SEO is the process of modifying and streamlining your content so that your website is featured further up in search results on Google and other search engines.

A lot of SEO is based on keywords. Your website’s pages and your online content should contain words relevant to things people might search. If you own a gardening company you will want to use keywords such as gardener, landscaping, garden care, and hedges.

SEO is also based on how often your company is mentioned on other websites. To that end you will want to network with other companies to get your name out there and featured on their sites. Speak to bloggers and company comparison websites. Get your name out there and you will soon see your website’s traffic increase.